![]() ![]() ![]() They care about protecting their surveillance business model. If they really cared about privacy, they would just stop spying on billions of people.”Ĭhoosing a browser is a highly subjective matter. Usability, speed, features, seamless cross-platform options, all are factors. And Chrome has spent more than anyone on ensuring that its user experience is as sticky as it gets. But unlike Apple and Microsoft, the other two tech giants in the browser business, Google doesn't generate its revenue from products, it generates its revenue from data, your data, targeting ads.Īnd so, you’re about to be hit with complex and conflicting messages on how all this reconciles. How Google plans to protect your privacy while mining your data to sell you more stuff-or rather to enable its business customers to sell you more stuff. Unfortunately, that’s going to become very confusing. Google is replacing cookies with Federated Learning of Cohorts (FLoC), which is now under trial without impacted Chrome users knowing about it.
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